All feeds current. Updated through Sep 29.
Searches Worth a Closer Look
New in No. 11Start with what you already make. These searches earned a place on the shortlist. Check the competing products and your delivery window before listing. We revisit the picks in the next issue.
A front-door wreath and a printable party banner both fit this search. Your listing needs to be more specific. Pick one product and one clear style, photograph it where a buyer would use it, and check that it can arrive before the party. Start with decorations you already know how to make.
- under 10.5 listings per search
- Etsy started pushing “fall decor” this week
- “fall decor” ran 121% above its yearly average in October and November last year
- Pinterest has Halloween rising
Tiny canvases, big seasonal possibilities. Pinterest’s Halloween-themed nail designs cluster rose 100% month-over-month in its September 24 update. If nail sets fit your shop, try one cohesive original design rather than a grab bag of Halloween motifs. Show the whole set, sizing, and what comes in the package.
- under one listing per search
- Pinterest has Halloween rising
The dragon doesn’t have to clock out on November 1. This is a pattern search, so a crochet designer can explore a download rather than build an inventory of finished toys. Start with an original design. Test the instructions, show the finished creature from several angles, and spell out the skill level and materials. Label the listing clearly as a pattern download.
- under one listing per search
- “crochet pattern” ran 17% above its yearly average in October and November last year
Fall fashion has gone to the dogs. Here’s the seller angle.
A raglan tee, a hoodie with a collar hole, and a parka. The dog has options. Three pet garments landed among the four biggest climbers in the print-on-demand catalog: the tee rose 1,568 places, the hoodie 1,554, and the parka 1,335. For a pet-gift shop, that is a wardrobe worth investigating. Compare the fit and print areas before choosing a blank for an original matching owner-and-dog design.
Bath & Beauty rose 9.6%, with birthday gift making the biggest contribution. That is a gift-shopping story inside a beauty-category headline. Before reading the chart as a green light for a skincare launch, look at the search behind the lift.
Home & Living fell 14.9%, its fourth straight weekly decline. But two of the three searches rose. The broader home decor term pulled the total down. Before shelving a home-product idea, check the search that actually describes it.
Put October 30 on the planning calendar. Pinterest marks that date as Christmas’s takeoff, eight days after Halloween’s October 22 peak. Keep the Halloween listings moving while you photograph the Christmas products. Waiting for one season to end before preparing the next makes the overlap harder than it needs to be.
Sep 22 → Sep 29, print-on-demand catalog, blueprint-matched.
The Demand Board
Live · Sep 23–Sep 29Week-over-week change in search estimates, Sep 23–Sep 29. Muted rows sit inside ±2%.
| # | Category | 14-Day Index | Week / Week |
|---|---|---|---|
| 01 | Bath & Beauty4 terms in both weeks · 3 rose · moved most: birthday gift ↑ | +9.6% | |
| 02 | Books, Movies & Music4 terms in both weeks · 3 rose · moved most: book lover gift ↑ | +2.0% | |
| 03 | Clothing5 terms in both weeks · 3 rose · moved most: personalized clothing ↑ | +1.5% | |
| 04 | Pet Supplies4 terms in both weeks · 4 rose · moved most: pet memorial gift ↑ | +1.1% | |
| 05 | Craft Supplies & Tools4 terms in both weeks · 3 rose · moved most: crochet pattern ↑ | +0.4% | |
| 06 | Art & Collectibles3 terms in both weeks · 2 rose · moved most: fall png ↓ | 0.0% | |
| 07 | Jewelry4 terms in both weeks · 2 rose · moved most: necklace ↓ | -0.3% | |
| 08 | Toys & Games6 terms in both weeks · 1 rose · moved most: hobby horse ↓ | -1.0% | |
| 09 | Shoes3 terms in both weeks · 1 rose · moved most: shoes ↓ | -1.6% | |
| 10 | Bags & Purses4 terms in both weeks · 0 rose · moved most: tote bag ↓ | -2.8% | |
| 11 | Electronics & Accessories4 terms in both weeks · 1 rose · moved most: car accessories ↓ | -3.5% | |
| 12 | Paper & Party Supplies5 terms in both weeks · 1 rose · moved most: wedding favors ↓ | -4.2% | |
| 13 | Accessories4 terms in both weeks · 0 rose · moved most: badge reel ↓ | -4.5% | |
| 14 | Weddings4 terms in both weeks · 1 rose · moved most: engagement gifts ↓ | -4.5% | |
| 15 | Home & Living3 terms in both weeks · 2 rose · moved most: home decor ↓ | -14.9% |
Four-Week Trail
New in No. 11The same week-over-week number for each of the last four weeks, so one hot week can be told apart from a run. A dash means that week could not be compared.
| Category | Wk to Sep 8 | Wk to Sep 15 | Wk to Sep 22 | Wk to Sep 29 |
|---|---|---|---|---|
| Bath & Beauty | -6.0% | -7.3% | +2.2% | +9.6% |
| Books, Movies & Music | +0.8% | +10.3% | +5.5% | +2.0% |
| Clothing | -5.6% | -1.4% | +3.1% | +1.5% |
| Pet Supplies | -0.9% | +1.6% | +0.4% | +1.1% |
| Craft Supplies & Tools | +0.7% | +1.7% | +0.7% | +0.4% |
| Art & Collectibles | +1.1% | +2.1% | +1.6% | 0.0% |
| Jewelry | -1.6% | -1.5% | -1.9% | -0.3% |
| Toys & Games | +1.3% | -0.4% | -1.0% | -1.0% |
| Shoes | +16.2% | +5.2% | +3.7% | -1.6% |
| Bags & Purses | -4.0% | -1.9% | -2.7% | -2.8% |
| Electronics & Accessories | -8.8% | -2.4% | -2.9% | -3.5% |
| Paper & Party Supplies | -8.8% | -4.9% | -2.6% | -4.2% |
| Accessories | -2.8% | -3.7% | -4.2% | -4.5% |
| Weddings | -6.5% | -2.4% | -2.5% | -4.5% |
| Home & Living | -10.5% | -4.5% | -4.5% | -14.9% |
What Etsy Started (and Stopped) Pushing
Live · 15 in · 15 outThe newest terms entering or leaving Etsy's trending list this week.
▲ Etsy started pushing
▼ Etsy stopped pushing
Open Doors — Listings per Search
New in No. 11Lower is less crowded. 24 of the 74 trending terms came in at or under 10.5 listings per search. The ten least crowded are shown. Check the competing products and your costs before listing.
| # | Trending term | Listings per search | Measured |
|---|---|---|---|
| 01 | advent calendarPaper & Party Supplies | under 1 | Sep 29 |
| 02 | shoe rackShoes | under 1 | Sep 29 |
| 03 | hobby horseToys & Games | under 1 | Sep 29 |
| 04 | digital productsBooks, Movies & Music | 1–10.5 | Sep 29 |
| 05 | license plate frameElectronics & Accessories | 1–10.5 | Sep 29 |
| 06 | squishyToys & Games | 1–10.5 | Sep 29 |
| 07 | press on nailsBath & Beauty | 1–10.5 | Sep 29 |
| 08 | slippersShoes | 1–10.5 | Sep 29 |
| 09 | phone charmElectronics & Accessories | 1–10.5 | Sep 29 |
| 10 | fall decorHome & Living | 1–10.5 | Sep 29 |
The Season Ahead — Last Year's Curve
New in No. 11Across 1,557 keywords and the 11 most recent completed months, the busiest month was November at 108, where 100 is an average month. Each keyword's completed months are divided by its own average, then the median is taken per month. The month a chart was captured in is partial, so it is dropped. Orange marks this month and the next three. This is last year's shape, not a forecast.
Supply Watch — POD Catalog Movers
Live · Sep 29Updated 2026-10-07: Printify rank + Top 25 added.
Catalog rank is a product’s position in the popularity-sorted print-on-demand catalog we track. A climb is a product-ranking change, not a count of Etsy orders or proof of customer demand. 744 climbed, 1,788 slipped, 27 held, 119 new (catalog 2,565 → 2,678).
| # | Product | Rank now | Δ places climbed | Prior rank |
|---|---|---|---|---|
| 01 | Pet Raglan T-shirtRank now #889 · Δ +1,568 · prior #2,457 | #889 | +1,568 places | #2,457 |
| 02 | Pet Hoodie with Collar HoleRank now #888 · Δ +1,554 · prior #2,442 | #888 | +1,554 places | #2,442 |
| 03 | Ceramic Trinket TraysRank now #809 · Δ +1,354 · prior #2,163 | #809 | +1,354 places | #2,163 |
| 04 | Pet Parka JacketRank now #1,188 · Δ +1,335 · prior #2,523 | #1,188 | +1,335 places | #2,523 |
| 05 | Classic TankRank now #1,043 · Δ +1,199 · prior #2,242 | #1,043 | +1,199 places | #2,242 |
| 06 | Shoulder ToteRank now #1,065 · Δ +1,157 · prior #2,222 | #1,065 | +1,157 places | #2,222 |
Printify Top 25
Ranked · Sep 29Current catalog rank and signed change versus Sep 22 → Sep 29. Positive Δ means the product climbed; “new” means it was absent from the prior snapshot.
| Rank now | Product | Δ vs prior |
|---|---|---|
| #1 | Unisex Garment-Dyed T-shirtΔ +0 | +0 |
| #2 | Unisex Softstyle T-ShirtΔ +0 | +0 |
| #3 | Unisex Heavy Cotton TeeΔ +0 | +0 |
| #4 | Unisex Jersey Short Sleeve TeeΔ +0 | +0 |
| #5 | Unisex Heavy Blend™ Crewneck SweatshirtΔ +0 | +0 |
| #6 | Unisex Heavy Blend™ Hooded SweatshirtΔ +0 | +0 |
| #7 | Woven BlanketΔ +0 | +0 |
| #8 | Rolled PostersΔ +0 | +0 |
| #9 | Matte Canvas, Stretched, 1.25"Δ +0 | +0 |
| #10 | Accent Coffee Mug (11, 15oz)Δ +0 | +0 |
| #11 | Matte Canvas, Framed (Multi-color)Δ +1 | +1 |
| #12 | Kids Heavy Cotton™ TeeΔ -1 | -1 |
| #13 | Hardcover Journal Matte (Lined)Δ +1 | +1 |
| #14 | Matte Vertical PostersΔ -1 | -1 |
| #15 | Ceramic Mug, (11oz, 15oz)Δ +0 | +0 |
| #16 | Velveteen Plush BlanketΔ +0 | +0 |
| #17 | Indoor Wall TapestryΔ +3 | +3 |
| #18 | Tough CasesΔ -1 | -1 |
| #19 | Kiss-Cut StickersΔ -1 | -1 |
| #20 | Unisex Garment-dyed Long Sleeve T-ShirtΔ -1 | -1 |
| #21 | Unisex Garment-Dyed SweatshirtΔ +0 | +0 |
| #22 | Can CoolerΔ +0 | +0 |
| #23 | Kiss-Cut Vinyl DecalsΔ +0 | +0 |
| #24 | Unisex CVC Jersey T-shirtΔ +0 | +0 |
| #25 | Unisex Ultra Cotton Long Sleeve TeeΔ +2 | +2 |
Where No. 12's Picks Landed
ScorecardThe products No. 12 (Sep 15) put on its Supply Watch, re-measured on Sep 29. A board that only ever shows this week's risers never has to be right.
| # | Product | Rank then | Rank now | Held up? |
|---|---|---|---|---|
| 01 | Women's Organic Rib Crop Tank | #977 | #799 | ▲ 178 further |
| 02 | Women's Classic Crop Tee | #1,099 | #1,121 | ▼ 22 back |
| 03 | Staple Curve Tank | #1,192 | #1,298 | ▼ 106 back |
| 04 | Women's Stone Wash Heavy Crop | #1,184 | #993 | ▲ 191 further |
| 05 | ANSI 107 Class 3 Long Sleeve Snag-Resistant Reflective T-Shirt | #1,039 | #896 | ▲ 143 further |
| 06 | Washable Chenille Rug | #1,056 | #949 | ▲ 107 further |
Pinterest — Watchlist, Not a Signal
Live · Sep 29Left: the fastest movers on Pinterest's top-50 search board. Index is Pinterest's own 0–100 normalisation, comparable across terms on one day and never across days; "breakout" is Pinterest's cap value, meaning too new to compute a change. Right: Pinterest's curated trend clusters, month over month (captured Sep 29). Whether Pinterest leads Etsy, and by how long, is unmeasured.
| # | Term | Rank | Index | Wk / Wk |
|---|---|---|---|---|
| 01 | first day of fall 2026 | #45 | 11 | breakout |
| 02 | happy first day of fall | #48 | 20 | breakout |
| 03 | first day of fall quotes | #49 | 11 | breakout |
| 04 | bryan resident evil | #44 | 25 | +75% |
| 05 | first day of fall | #38 | 63 | +60% |
| 06 | flores amarillas dibujo | #43 | 10 | +35% |
| 07 | happy fall images | #35 | 12 | +30% |
| 08 | first day of fall crafts for kids | #42 | 15 | +20% |
Pinterest Moments — The Calendar Pinterest Publishes
New in No. 11Pinterest's own seasonal lifecycle for each event: when interest takes off and when it peaks. This one needs no lag study, because Pinterest publishes the lead itself.
| Moment | Phase | Takeoff | Peak | From this issue |
|---|---|---|---|---|
| Halloween | rising | Jul 30 | Oct 22 | peaks in 23 days |
| Thanksgiving | approaching | Oct 29 | Nov 26 | takes off in 30 days |
| Christmas | approaching | Oct 30 | Dec 11 | takes off in 31 days |
| Hanukkah | approaching | Nov 5 | Dec 17 | takes off in 37 days |
| New Year's Eve | approaching | Dec 18 | Jan 1 | takes off in 80 days |
| Valentine's Day | approaching | Feb 14 | Feb 14 | takes off in 138 days |
Platform Risk — Seller Alerts
Preview · Not Yet CollectingA Downdetector for Etsy sellers: suspensions, payout holds, fee shifts, and outages, powered by anonymous seller reports.