All feeds current. Updated through Oct 5.
Searches Worth a Closer Look
New in No. 11Start with what you already make. These searches earned a place on the shortlist. Check the competing products and your delivery window before listing. We revisit the picks in the next issue.
One last fast Halloween test for sellers who already make nail sets. The forecast is lower than Sep 29 and the competition ratio is slightly worse. Show a delivery cutoff you can actually meet before you publish.
- under one listing per search
- Pinterest has Halloween rising
Etsy surfaced this suggestion under “earrings,” but the phrase could mean a headband, costume piece, or jewelry. Inspect live results for the product you actually make before using the term. The forecast barely moved since Sep 29.
- under one listing per search
- “earrings” ran 48% above its yearly average in November and December last year
The longer Q4 play if you already make finished sweaters. Show fiber, measurements, lead time, and a gift-shipping cutoff. Don't put this exact phrase on a pattern listing unless the search results support that intent.
- under 10.5 listings per search
- “crochet” ran 16% above its yearly average in November and December last year
Checking No. 14’s Picks
Graded Oct 5The parent term and phrase’s competition are checked separately. A missing fresh measurement stays missing. None of these checks measures sales.
| We said list | Its trending term, a week on | Listings per search |
|---|---|---|
| halloween decorunder “fall decor” | still in the set | 6.73 → 7.25 |
| halloween press on nailsunder “press on nails” | still in the set -1.3% | 0.35 → 0.40 |
| dragon crochet patternunder “crochet pattern” | left the set | 0.25 → 0.24 |
Halloween has a cutoff. Crochet has a longer runway.
Halloween has a cutoff. If you already make a Halloween item you can ship quickly, this is the week to test the listing and name an honest order-by date. If you are starting from scratch, look at the gift ramp too. The two clocks are moving in different directions.
Etsy Marketplace Insights' rolling 30-day search estimates moved in opposite directions across matched terms: Jewelry +12.0%, Bath & Beauty +3.9%, Craft Supplies & Tools +2.9%, and Home & Living −17.9% versus the prior seven days. The measure here is search interest; Etsy orders are outside this comparison.
Shoes jumped 100.9%, but only three tracked terms contributed, and the broad term “shoes” jumped 124.9%. Inspect the actual shoes buyers want before drafting a listing.
Printify's catalog moved between Sep 27 and Oct 4. Ceramic trinket trays led the week's leading climbers. A catalog-rank jump is a supplier signal, not an Etsy purchase count. Use it to scout a blank, then check demand and your margin.
Pinterest's Oct 5 seasonal read puts Halloween's peak on Oct 21. It puts both Thanksgiving and Christmas takeoff on Oct 28. Have the gift listing and delivery terms ready before the search wave arrives. Etsy purchases may follow a different calendar.
Sep 27 → Oct 4, print-on-demand catalog, blueprint-matched.
The Demand Board
Live · Sep 29–Oct 5Week-over-week change in search estimates, Sep 29–Oct 5. Muted rows sit inside ±2%.
| # | Category | 14-Day Index | Week / Week |
|---|---|---|---|
| 01 | Shoes3 terms in both weeks · 3 rose · moved most: shoes ↑ | +100.9% | |
| 02 | Jewelry4 terms in both weeks · 4 rose · moved most: rings ↑ | +12.0% | |
| 03 | Bath & Beauty4 terms in both weeks · 3 rose · moved most: birthday gift ↑ | +3.9% | |
| 04 | Craft Supplies & Tools2 terms in both weeks · 1 rose · moved most: crochet patterns ↑ | +2.9% | |
| 05 | Pet Supplies4 terms in both weeks · 3 rose · moved most: dog collar ↑ | +1.7% | |
| 06 | Art & Collectibles4 terms in both weeks · 2 rose · moved most: muted color nursery ↑ | +1.6% | |
| 07 | Weddings4 terms in both weeks · 1 rose · moved most: wedding gifts ↑ | +0.3% | |
| 08 | Toys & Games2 terms in both weeks · 1 rose · moved most: squishy ↑ | +0.2% | |
| 09 | Books, Movies & Music4 terms in both weeks · 1 rose · moved most: book lover gift ↓ | -0.9% | |
| 10 | Electronics & Accessories3 terms in both weeks · 0 rose · moved most: phone case ↓ | -1.5% | |
| 11 | Bags & Purses3 terms in both weeks · 0 rose · moved most: tote bag ↓ | -1.6% | |
| 12 | Paper & Party Supplies2 terms in both weeks · 0 rose · moved most: wedding favors ↓ | -3.6% | |
| 13 | Clothing2 terms in both weeks · 0 rose · moved most: personalized clothing ↓ | -3.8% | |
| 14 | Accessories4 terms in both weeks · 0 rose · moved most: badge reel ↓ | -4.7% | |
| 15 | Home & Living2 terms in both weeks · 1 rose · moved most: home decor ↓ | -17.9% |
Four-Week Trail
New in No. 11The same week-over-week number for each of the last four weeks, so one hot week can be told apart from a run. A dash means that week could not be compared.
| Category | Wk to Sep 14 | Wk to Sep 21 | Wk to Sep 28 | Wk to Oct 5 |
|---|---|---|---|---|
| Shoes | +6.5% | +5.7% | -3.9% | +100.9% |
| Jewelry | -1.4% | -1.9% | -0.9% | +12.0% |
| Bath & Beauty | -7.1% | +0.1% | +9.7% | +3.9% |
| Craft Supplies & Tools | +1.8% | +0.8% | +0.4% | +2.9% |
| Pet Supplies | +0.7% | +0.6% | +1.0% | +1.7% |
| Art & Collectibles | +1.6% | +2.9% | 0.0% | +1.6% |
| Weddings | -2.1% | -2.3% | -4.5% | +0.3% |
| Toys & Games | +0.3% | -0.9% | -0.4% | +0.2% |
| Books, Movies & Music | +14.0% | +7.1% | +1.9% | -0.9% |
| Electronics & Accessories | -2.5% | -3.3% | -3.4% | -1.5% |
| Bags & Purses | -1.8% | -3.2% | -2.7% | -1.6% |
| Paper & Party Supplies | -6.4% | -2.9% | -4.2% | -3.6% |
| Clothing | -2.9% | +8.0% | +4.9% | -3.8% |
| Accessories | -3.5% | -4.2% | -4.4% | -4.7% |
| Home & Living | -0.2% | -3.4% | -19.2% | -17.9% |
What Etsy Started (and Stopped) Pushing
Live · 6 in · 13 outThe newest terms entering or leaving Etsy's trending list this week.
▲ Etsy started pushing
▼ Etsy stopped pushing
Open Doors — Listings per Search
New in No. 11Lower is less crowded. 18 of the 63 trending terms came in at or under 10.5 listings per search. The ten least crowded are shown. Check the competing products and your costs before listing.
| # | Trending term | Listings per search | Measured |
|---|---|---|---|
| 01 | advent calendarPaper & Party Supplies | under 1 | Oct 5 |
| 02 | shoe rackShoes | under 1 | Oct 5 |
| 03 | digital productsBooks, Movies & Music | 1–10.5 | Oct 5 |
| 04 | license plate frameElectronics & Accessories | 1–10.5 | Oct 5 |
| 05 | squishyToys & Games | 1–10.5 | Oct 5 |
| 06 | press on nailsBath & Beauty | 1–10.5 | Oct 5 |
| 07 | fall pngArt & Collectibles | 1–10.5 | Oct 5 |
| 08 | sandalsShoes | 1–10.5 | Oct 5 |
| 09 | fall decorHome & Living | 1–10.5 | Oct 5 |
| 10 | kindle caseElectronics & Accessories | 1–10.5 | Oct 5 |
The Season Ahead — Last Year's Curve
New in No. 11Across 1,566 keywords and the 11 most recent completed months, the busiest month was November at 108, where 100 is an average month. Each keyword's completed months are divided by its own average, then the median is taken per month. The month a chart was captured in is partial, so it is dropped. Orange marks this month and the next three. This is last year's shape, not a forecast.
Supply Watch — POD Catalog Movers
Live · Oct 4Updated 2026-10-07: Printify rank + Top 25 added.
Catalog rank is a product’s position in the popularity-sorted print-on-demand catalog we track. A climb is a product-ranking change, not a count of Etsy orders or proof of customer demand. 856 climbed, 1,752 slipped, 27 held, 129 new (catalog 2,641 → 2,764).
| # | Product | Rank now | Δ places climbed | Prior rank |
|---|---|---|---|---|
| 01 | Ceramic Trinket TraysRank now #802 · Δ +1,365 · prior #2,167 | #802 | +1,365 places | #2,167 |
| 02 | Shoulder ToteRank now #1,046 · Δ +1,180 · prior #2,226 | #1,046 | +1,180 places | #2,226 |
| 03 | Classic TankRank now #1,090 · Δ +1,156 · prior #2,246 | #1,090 | +1,156 places | #2,246 |
| 04 | Coach JacketRank now #1,164 · Δ +1,011 · prior #2,175 | #1,164 | +1,011 places | #2,175 |
| 05 | Block Safety L-S TeeRank now #1,308 · Δ +936 · prior #2,244 | #1,308 | +936 places | #2,244 |
| 06 | Microterry Pullover HoodieRank now #1,140 · Δ +931 · prior #2,071 | #1,140 | +931 places | #2,071 |
Printify Top 25
Ranked · Oct 4Current catalog rank and signed change versus Sep 27 → Oct 4. Positive Δ means the product climbed; “new” means it was absent from the prior snapshot.
| Rank now | Product | Δ vs prior |
|---|---|---|
| #1 | Unisex Garment-Dyed T-shirtΔ +0 | +0 |
| #2 | Unisex Softstyle T-ShirtΔ +0 | +0 |
| #3 | Unisex Heavy Cotton TeeΔ +0 | +0 |
| #4 | Unisex Jersey Short Sleeve TeeΔ +0 | +0 |
| #5 | Unisex Heavy Blend™ Crewneck SweatshirtΔ +0 | +0 |
| #6 | Unisex Heavy Blend™ Hooded SweatshirtΔ +0 | +0 |
| #7 | Woven BlanketΔ +0 | +0 |
| #8 | Rolled PostersΔ +0 | +0 |
| #9 | Matte Canvas, Stretched, 1.25"Δ +0 | +0 |
| #10 | Accent Coffee Mug (11, 15oz)Δ +0 | +0 |
| #11 | Matte Canvas, Framed (Multi-color)Δ +1 | +1 |
| #12 | Kids Heavy Cotton™ TeeΔ -1 | -1 |
| #13 | Hardcover Journal Matte (Lined)Δ +1 | +1 |
| #14 | Matte Vertical PostersΔ -1 | -1 |
| #15 | Ceramic Mug, (11oz, 15oz)Δ +0 | +0 |
| #16 | Velveteen Plush BlanketΔ +0 | +0 |
| #17 | Indoor Wall TapestryΔ +3 | +3 |
| #18 | Tough CasesΔ -1 | -1 |
| #19 | Kiss-Cut StickersΔ -1 | -1 |
| #20 | Unisex Garment-dyed Long Sleeve T-ShirtΔ -1 | -1 |
| #21 | Unisex Garment-Dyed SweatshirtΔ +0 | +0 |
| #22 | Can CoolerΔ +0 | +0 |
| #23 | Kiss-Cut Vinyl DecalsΔ +0 | +0 |
| #24 | Unisex CVC Jersey T-shirtΔ +0 | +0 |
| #25 | Unisex Ultra Cotton Long Sleeve TeeΔ +2 | +2 |
Where No. 12's Picks Landed
ScorecardThe products No. 12 (Sep 15) put on its Supply Watch, re-measured on Oct 4. A board that only ever shows this week's risers never has to be right.
| # | Product | Rank then | Rank now | Held up? |
|---|---|---|---|---|
| 01 | Women's Organic Rib Crop Tank | #977 | #887 | ▲ 90 further |
| 02 | Women's Classic Crop Tee | #1,099 | #1,112 | ▼ 13 back |
| 03 | Staple Curve Tank | #1,192 | #1,283 | ▼ 91 back |
| 04 | Women's Stone Wash Heavy Crop | #1,184 | #1,066 | ▲ 118 further |
| 05 | ANSI 107 Class 3 Long Sleeve Snag-Resistant Reflective T-Shirt | #1,039 | #982 | ▲ 57 further |
| 06 | Washable Chenille Rug | #1,056 | #996 | ▲ 60 further |
Pinterest — Watchlist, Not a Signal
Live · Oct 5Left: the fastest movers on Pinterest's top-50 search board. Index is Pinterest's own 0–100 normalisation, comparable across terms on one day and never across days; "breakout" is Pinterest's cap value, meaning too new to compute a change. Right: Pinterest's trend clusters, month over month (captured Oct 5). Whether Pinterest leads Etsy, and by how long, is unmeasured.
| # | Term | Rank | Index | Wk / Wk |
|---|---|---|---|---|
| 01 | cornell young iv | #29 | 12 | breakout |
| 02 | national sons day | #45 | 9 | breakout |
| 03 | national daughters day | #43 | 17 | +70% |
| 04 | national coffee day | #23 | 13 | +35% |
| 05 | october whiteboard calendar | #31 | 15 | +15% |
| 06 | harvest moon ritual | #36 | 8 | +10% |
| 07 | october chalkboard calendar | #25 | 16 | +9% |
| 08 | october calendar ideas | #14 | 100 | +8% |
Pinterest Moments — The Calendar Pinterest Publishes
New in No. 11Pinterest's own seasonal lifecycle for each event: when interest takes off and when it peaks. This one needs no lag study, because Pinterest publishes the lead itself.
| Moment | Phase | Takeoff | Peak | From this issue |
|---|---|---|---|---|
| Halloween | rising | Jul 29 | Oct 21 | peaks in 16 days |
| Thanksgiving | approaching | Oct 28 | Nov 18 | takes off in 23 days |
| Hanukkah | approaching | Oct 28 | Dec 16 | takes off in 23 days |
| Christmas | approaching | Oct 28 | Dec 16 | takes off in 23 days |
| New Year's Eve | approaching | Dec 10 | Dec 31 | takes off in 66 days |
| Valentine's Day | approaching | Feb 14 | Feb 14 | takes off in 132 days |
Platform Risk — Seller Alerts
Preview · Not Yet CollectingA Downdetector for Etsy sellers: suspensions, payout holds, fee shifts, and outages, powered by anonymous seller reports.